Archive for the ‘Phone Marketing’ Category

An In A Foreign Country Calling Card Gives You Supreme Global Calling Charge And The Free Will To Call Up

February 16th, 2010 by fts

An out of the country calling card is basically a credit card used exclusively for telephone communications. By utilizing them, callers are able to make phone calls away from their homes or offices without needing change for payphones or having to use sometimes, expensive cellular phones. With trade and trade becoming so competitive online, getting the best international calling card at cheap prices online is very likely.

An overseas calling card can be paid for either through monthly bills or by the use of isi pulsa which deduct the cost of calls made from a standing (and usually rechargeable) balance.

Why Do You Need An Overseas Calling Card?

When you travel abroad, the odds are in your favor that you will have a safe and incident-free trip. However, crime and violence, as well as surprising difficulties, do happen to people in all parts of the planet.

Lonely and lost, a tourist in a new place has only to reach for their in a foreign country calling card to instantly be connected to the person of their choice. Moreover Travelers and visitors going to other countries need to stay in touch, for their own personal reasons and sometimes for safety or emergency situations. Using the best international pulsa elektrik is a sensible decision to make, and should be an accessory that every traveler should have.

Benefits of An Overseas Calling Card:

These cards offer more than a few benefits, such as,

- Firstly these cards are one of the cheapest and most efficient ways to keep in touch with your loved ones back home.

- All cards work from cell phones, at no extra charge.

- You can use any cell phone to use your calling card.

- You get the same rate all the time, and no time restrictions.

- Works from where to anywhere in the world

- Easy to use

- 24/7 customer support

- Multiple currencies accepted

- Bank transfer accepted

- Pay via phone or internet and you can control your account online,

An overseas calling card can be an invaluable tool when traveling, especially in remote areas that do not have access to the Internet or a wi-fi station to make Internet phone calls.

Can An Abroad pulsa jogja Be Purchased Online?

Simply…Yes. A calling card can easily be purchased online. This is one way to avoid loss of your phone card as well as fraudulent activity in purchasing prepaid calling cards. If you do a bit of web investigate, you can find various kinds of calling cards. The lead of purchasing online is you can make comparisons with various other cards, so that you can easily decide which international calling cards you need to buy with more facilities and cheaper calling rates and other related charges.

How Much Can You Keep With An Overseas Calling Card

The following steps will help you save money in purchasing your calling card.

- Shop around and compare prices for plans, dial-arounds, pre-paid calling cards, and callbacks.

- An overseas calling card is available from as low as $0.04/min and above. Carefully read the terms and conditions for each of these services. Stay away from paying “basic rates” whenever possible.

- Know and understand your calling patterns. This will help you and your long distance carrier select the type of service that meets your needs at an affordable price.

- If you don’t understand your plan or the charges on your phone bill, ask the long distance carrier. If you need a customer service envoy who speaks your language, ask for one.

- Periodically review your plan and check the Web sites of others those carriers information on international calling options. You may be able to get a cheaper plan.

- Not sure of the phone number you want to call? Dialing intercontinental directory assistance can be costly. Instead, check the Internet for international telephone directories. If you do not have access to a computer, one is usually obtainable for public use at your local library.

Telesales - Easy And Cheap Tips Hire A Outbound Call Center Firm To Increase Your Profits

January 5th, 2010 by fts

Telemarketing calls are very often viewed with annoyance and treated as spam calls to say the least. With estimated US revenue of $15 Billion per year, the industry plays a key role in garnering customers for various companies by generating new buyers or persuading existing customers to make subsequent purchases. Hence, telemarketing calls provide immense opportunity for businesses to effectively market their product and push up sales and revenues.

Defining telemarketing

Telemarketing is a form of direct marketing wherein salespersons use phone calls to establish relationship with prospective customers, informing them about new products and services and persuading them to make purchases. With the help of customer service agents and automated phone call systems in place, telemarketing companies indulge in making an optimum number of calls to customers aiming at closing a sales deal or fixing an appointment to take the discussion forward. While hiring telemarketing services it is important for businesses to be clear about the kind of image they want to propagate among the customers.

Customer acquisition and lead generation

Call center representatives are primarily responsible for generating leads and acquiring customers for businesses while relieving your company sales agents from these activities to concentrate on tasks that are more important. Because of advancement in technologies telemarketing calls can now be made either from offices or even from homes by agents who are efficiently trained by call centers. Outsourcing these processes proves to be very cost-efficient for companies, as they do not have to worry about recruiting and maintaining an entire army of agents to take care of their telemarketing needs. Telemarketing companies manage the entire operation under their own aegis with their own batch of trained professionals. The services that they offer include surveys and research, data collection, appointment setting, hiring and recruitment, cross-selling or follow-up mails and so on.

Acquiring the right telemarketing services

Setting up an in-house telemarketing facility can turn out to be an overwhelmingly costly affair for a business but hiring the wrong telemarketing company or services can end in an equally miserable failure. Telemarketing companies offer varying levels of services and it is indispensable for companies to clearly chalk out and put across their telemarketing needs before hiring the services.

Businesses should ensure, in the first place, that the telemarketing company being hired has a very good understanding of the industry they would be dealing with as every industry demands a specific set of targeting tactics. Secondly, the success rate of the telemarketing agency in various areas should be properly assessed. Again, pay proper attention to the way a given telemarketer manages to comply with regional and international rules and regulations, such as, keeping the Do Not Call lists at bay. It is mandatory for companies to avoid such dangerous waters.

Outbound Call Center companies should also have a very good record of customer services with low call abandonment rates. A proper study of the performance statistics of call centers can help assess the effectiveness of their campaigns and drives.

Making telemarketing calls is not for the faint hearted. Receiving cold responses from potential clients can be intimidating for representatives. The fear gets so ingrained that some agents may try to while away precious time going through the customer lists rather than making actual calls to clients. Reputed telemarketing companies with experienced representatives see to it that their callers are beyond any such calls jitters, making result-oriented calls to important clients and generating leads in the most effective manner.

Hence, a number of things have to be kept in mind while zeroing in on a telemarketing company and choosing the services. A right choice can give a real boost to business by expanding clientele and generating appropriate leads.

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The Best Online Affiliate Program Revealed

October 28th, 2009 by fts

Today’s article is brought to you by Wealthy Affiliate. Wealthy Affiliate University is the world’s premiere Internet marketing training facility. If you want to succeed online, then you need Wealthy Affiliate.

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The Best Online Affiliate Program Revealed

At Wealthy Affiliate University you will find a complete guide on how to make money on the web and the best online affiliate program revealed for the first time.
Here you will have access to extensive resources on affiliate marketing. Your final stop here will give you all the information you need to start making money online.

The Facts

Wealthy Affiliate University is where you will learn by interacting with real people and online tools, guides and support to help you achieve success. You won’t find programs available on the web like you have here at Wealthy affiliate.

The site is run by Kyle & Carlson two highly successful Internet Marketers which debuted while in college to help them with their school expenses. They are always coaching and monitering their members towards their success in earning money online.

Who Can Benefit?

Whether you are a total beginner or an advance marketer with years of experience Wealthy Affiliate is for certain the place you want to be because of all the resources for each different levels of marketing.

You will also find the most interactive Forum worth thousands of dollars for anyone who decides to use the many tips revealed by their top marketers who post their ideas and techniques on a regular basis.

8 Week Action Plan

This has got to be the best program ever put together to help you establish a strong marketing business from the ground up. When I first joined Wealthy Affiliate and the best online affiliate program revealed to me that even though I didn’t have a clue about marketing it literally took me by the hand and gradually guided me through starting my business in internet marketing and even gave me homework!

I congratulate you in making it this far and now it is time for you to make the best decision in your life by going the extra step in joining the best online affiliate program revealed to you. I will never regret having made that decision myself in joining Wealthy Affiliate University for it has totally changed my life.

ABOUT THE AUTHOR

Hi my name is Michel Filion and I am an affliate marketer and I must say I owe my success by the awesome support and guidance I recieve from Wealthy Affiliate if I can help you in any way please don’t hesitate to contact me at mbf09@hotmail.com.

Thank you for reading me and good luck in your endeavor.

Wealthy Affiliate University hopes you enjoyed reading this article today. If you are interested in marketing and affiliate marketing, then you need to see what Wealthy Affiliate University can do for you

Advertise Marketing Online – Search Media Corporatin Article Online

October 4th, 2009 by fts

bisnis pulsa eranet. Marketers would like to get the best ROI possible for their marketing investment. The fact is that marketing ROI is sometimes hard to track the penny.

Over 72% of the Internet’s search traffic is requested through Google. That being said, Internet marketing starts with Google and their search bots criteria for returning search engine results.

The popularity of your website is one major factor in how successful your marketing campaign will be. Whether you are marketing from other avenues such as Google Adwords or Adsense; when the individual pulls up your website, they will need to be interested in your content.

Pay per click can be tracked by conversion rate and other tracking tools provided by the advertising company.

Many companies specialize in implementing Internet marketing strategies and Search Engine Optimization services, which both are closely related. If you have a budget that will allow you to hire a marketing or SEO firm I suggest you do so because it will allow you to concentrate on your website content.

Since the first goal of marketing is to increase, the visibility of a product how you decide to do so is paramount.

I started with Google Adwords and made no money. Google Adwords for me was a pay per sale Internet marketing strategy in which I soon found I did not have all the information I needed to be successful.

I had an unfocused website with a theme but no valuable content. I researched how important website content was to marketing, and then a light went off. I began to not only focus my content but target my audience.

My Internet marketing research took me to several forums and expert SEO websites. To be a successful online marketer you have to learn how search engines evaluate website content. Search engine marketing plays a major role in website traffic generation.

Another important factor in marketing is generating backlinks to your website. Although backlinks or sometimes-called inlinks or inbound links are a form of Search Engine Optimization, it has a direct effect on marketing. Backlinks are the number of websites that have your URL listed within their content. Search Engines use this information to determine how popular your website is. The more popular your website is the better your chances of higher page rank. Create backlinks only to websites relevant to yours.

A popular high-ranking website will get more traffic, which will draw, in higher revenue from marketing campaigns.

I learned that Keyword and Keyword phrase search volume was not as important as quality themed content. Themed content includes but is not limited to keeping your entire site relevant to one topic. Straying away from your site theme can confuse search engine robots and visitors’ it could also effect how your website will be ranked with search engines’.

Search engine ranking plays an important role in Internet marketing but it is not the only factor to success. Google gives detailed instructions on their website on how to optimize for high page rank.

If your website is created from a broad keyword term or phrase, you will allow yourself the ability to create Niches out of subcategories of that term. The aforementioned will give you the ability to attract several segments of one broad market.

A website about Golf can set up a separate directory within the website that markets Golf clubs, Golf gloves, Golf shoes, etc.
Some people chose only to cover one segment or Niche (also known as Niche marketing).

Attempting to cover every segment of a keyword term or phrase can slowly allow a website authority status on a particular subject (as long as the content is of quality and the link structure is correct).

Email marketing explains is self-explanatory. Although it has been widely used for spam by those who obtain your email address without your consent email marketing is very effective when done properly.

Companies like Aweber communications inc. of Newton, PA allow its customers to set up email campaigns with verified opt-in. For instance; on our home page we offer you the opportunity to sign up to our newsletter, when you sign up you have opted in meaning you give us permission to send you email. Those on the email list have the opportunity to opt-out via a link that is attached to every email they receive. The cool thing about Aweber is that they make it easy for anyone with a website to setup an email campaign.

Through email marketing, you either are able to further your website marketing strategy by marketing products directly or by sending, them back to your website were you then market the product. I personally prefer the later…

Forum marketing is effective but does take some time as does most marketing strategies. With forum marketing you become a member to forums relevant to your website and participate with substantive posts as much as possible keeping your website link in your signature.

Forum marketing does two things; one, it can allow you to attract visitors to your website (if your posts lead them) and two, it creates backlinks when your URL is in your signature.

Viral marketing is exactly what it sounds like; a virus. It combines many types of marketing strategies such as video, banners ads, email, fax, pod cast, word of mouth, etc.

If you market anything long, enough you will become a viral marketer.

Article marketing does two things also, one creates an interest in your website and backlinks. On the other hand, if your articles are “garbage” then it will only create backlinks. Those that market via articles do so by writing about information relevant to their Internet business and submitting each article to as many article directories as possible. Many people search article directories for information of interest. Search engines also crawl article directories. It can take up to six months to see the results of article marketing campaigns.

Article marketing has been made easier with the numerous auto submission software on the market. Although there are many article databases that do not except articles from auto submitters there are still thousands that do bisnis pulsa eranet.

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Why Would I Use A Free Reverse Cell Phone Lookup?

August 21st, 2009 by fts

Free Reverse Cell Phone Lookup Here!

This service offers outstanding quality and utility and should satisfy all of your needs!

Some reasons why you might want to use this tool are below:
Someone just call you. If you have Caller ID, then you’d have the answer - but if it was that simple your problem would already be solved. Your best bet is to run a Free Reverse Cell Phone Lookup using a reverse cell phone lookup tool for free!

Protect Your Interests
A free reverse cell phone lookup is an easy way for you to track down information about the owner of a particular phone number.

If you suspect your spouse is cheating with the caller, if you think your child is sneaking around with someone behind your back, if you’re being pranked or if you just want to know who called you last, a reverse cellphone lookup can be a huge help in finding out what you want to know.

To get started, you need to select a site that provides this feature. Now, you’ll find several that promise free reverse phone lookups, but they only work on landline numbers. You see, your home phone number is published pretty much everywhere – which is why you get so many of those annoying telemarketing calls!

Another reason to use free reverse cell phone lookup

Is there jealousy within your relationship? It is a fact that one partner becomes jealous of another at some point in their relationship; no matter how long you have been together.

This is a sad fact and if you’re jealous and suspicious of your partner then there may be an easy way to find out if something untoward is happening within your relationship.

The good news is there are websites which claim to offer large numbers of cell phone numbers, but they are not free. These websites naturally have to pay for access to some of this information, and go to the considerable trouble of pulling all the various resources together in one place, and as a result you will be charged a small fee before you can access the lookup databases. However the fee is a one-off payment and with some websites you can run as many searches as you like once you have access, with others they offer a single lookup for a lower fee. The records they claim to offer include cell owner details, address history, carrier details, and the phone connection status. It is also worth noting that the databases offered by each company differ to some degree, but most include cell phones and often residential, business, toll-free, even pagers, and these websites say your searches are guaranteed legal and confidential.

In addition to reverse lookups there are also similar websites which offer access to information such as background checks and background reports, people finder databases, bankruptcies, liens, public records databases including births, deaths, marriages, divorces and adoptions, sex offender records, police records, and much more. These sites operate in the same way, offering access to specific types of information for a set fee, however it should be noted that you will not receive access to such information as part of your cell phone lookup site membership.

You could use a free reverse cell phone number lookup to find out if your partner has been using their cell phone to ring other people that they shouldn’t be calling. You can find the number and find out who it belongs to without even having to ring the number yourself.

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Market Well, Sell Well

June 25th, 2009 by fts

Great businesses result not necessarily from a great product but from great marketing. Consider McDonald’s. This particular company began with an idea: make decent food fast. The food did not need to be great, but workers needed to prepare it quickly. This whole concept revolutionized the restaurant world. Before the inception of fast food, when a family said they were going out for dinner, they would spend several hours away from home at a restaurant. Now when a family says they are going out for dinner, they may spend 20 minutes at any one of a number of fast food restaurants. McDonald’s revolutionized the world of restaurants thanks to good marketing similar to how the internet is now revolutionizing home businesses. The typical home business owner has an incredible business home internet marketing opportunity right in his own office. But the internet is so large, that often the typical worker has no idea where to begin.

Start with books. Several marketing guides exist that will give sound advice for the typical business home internet marketing opportunity. A home businessperson should consider the validity of the author. Make sure he or she has experience in the internet marketing business to boost his or her credibility. Then consider the variety of options that he or she may introduce. Remember that not every idea will work, but often a business owner does not know which ones will work and not work if he or she does not try different options. Business owners should consider which options have worked best for businesses similar to theirs and then market likewise.

Several internet programs exist which will give the home business owner a great business home internet marketing opportunity. These programs will basically take over the marketing aspect of the business, similar to when a business hires a marketing executive as their very own. Internet programs will often give the business owner options, and again, the business owner should investigate businesses similar to his or hers and then market likewise.

Whenever a program or a book requires a financial investment, the business owner should investigate them carefully. Look for endorsements. Check out the better business bureau when considering internet programs or marketing companies online. Read the author’s bio of the marketing book and investigate his or her credentials briefly. Also, ask around the business community. What resources do they recommend?

In the end, good or bad marketing will divide the successful and failures of the world. The best business home internet marketing opportunity lies just around the corner. A business owner needs to just dig a little to find it, and once he has, he will know he has found a great opportunity, because his business will take off like it never has before.

Written by Ricco Richardson
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Internet Marketing In Fort Worth, Texas Revealed!

June 15th, 2009 by fts

Internet Marketing in Fort Worth, Texas Revealed!

Internet marketing is the latest craze that you will often hear from the mouths of online-based entrepreneurs. Different success stories, “rags to riches” narrations, and freedom that they enjoy - that is what Internet marketing boasts to individuals who want to try building their own income-generating machines over the Internet. Anybody who will enter the Internet marketing arena is always assured of a slot - the success or failure of that slot will largely depend on several factors, including market conditions and applied marketing strategies.

Almost in every corner of the United States - the famous Wall Street, New York Stock Exchange, and even within the vicinity of Ground Zero where the famous World Trade Center Twin Towers once stood - Internet marketing is what they are talking about. It opened the doors of opportunity for every American to dictate how many dollars they want to receive every month and at the same time doing things they want to do.

Thus, it is not surprising that the Internet marketing craze reached Fort Worth, in the state of Texas. The 5th largest city of the state and the 19th largest in the United States, many Fort Worth residents see Internet marketing as a “golden opportunity” of earning more within few months and eventually help their city to rise within the ranks of United States cities with the “most Internet marketing millionaires and billionaires”.

If you are from Fort Worth and you want to be among the pool of successful Internet marketers, there are various opportunities that you can grab, especially in starting your Internet marketing business. There are Fort Worth-based companies that specializes primarily in affordable website design and network support. Website design teams within the city’s vicinity are dedicated to help Fort Worth Internet marketers with any of their questions with regards to the creation and development of their Internet marketing websites. Their expertise cannot be taken for granted, since they possess years of experience in website design and development. Add to it their knowledge in terms of search engine optimization (SEO) that will help their clients achieve continuous growth of their business and make more money.

Aside from web design and development services, Fort Worth web specialists are also providing their clients with affordable promotional tools such as email marketing, site content management, software development, and other Internet-related products and services. Fees in web design and development in Fort Worth usually ranges from as low as $895 (excluding domain name registration) for a customized and professional looking, easy to navigate website. Programmers are well trained with regards to essential programming languages such as CSS, HTML, JavaScript, and XML to provide your Internet marketing website with the most suitable programming language technology.

Other services provided by Fort Worth web specialists and programmers are as follows:

• Virtual tour photography;
• Browser-based content management;
• Content management system and solutions;
• Database-driven sites;
• Effective search engine optimization;
• Web application development;
• Web reviews; and
• Web analysis.

Aside from web specialists and programmers, there is also a pool of Fort Worth-based Internet marketing experts who are willing to share their knowledge and expertise to aspiring Internet marketers, whether a Fort Worth resident or not. They are offering several courses that include vital subjects such as affiliate recruitment, building web traffic towards your site, and effective marketing strategies. In addition, they are also updated with regards to the latest innovation on the Internet marketing industry. Combined theoretical knowledge, experience, and technical expertise made Fort Worth-based Internet marketing gurus one of the most reliable Internet marketers across the United States.

Because of these Internet marketing-related services, aspiring online marketers coming from Fort Worth as well as nearby cities such as Dallas have the opportunity of earning substantial amounts of money from various online-based business opportunities. In fact, the Fort Worth business community is in full support on this type of investment, saying that this will decrease the unemployment rate of the city, giving everyone a chance of earning money for themselves even without leaving the comfort of their homes. The vast availability of Internet among Fort Worth residents further opened the doors for individuals to be actively involved on Internet marketing industry.

Internet marketing will be an integral part of Fort Worth forever.

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10 Proven Strategies For Improving Your Telephone Results

October 7th, 2007 by Admin

Making prospecting calls in MLM for many is so difficult the majority never even make any! If you don�t pick up the phone and contact people your business will never grow because the telephone is the most important tool at your disposal.

You can’t build a large check sitting behind a PC being a computer jockey. It can help to get things going for your business by leveraging your time with your autoresponder messages being read while you’re asleep, but prospects will need to hear your voice. Hearing someone’s voice eases many concerns about the unknown!

Prospects need to feel they can trust, know or like you before they will do business with you.

How do you get over the fear of making prospecting calls? By picking up the phone and taking ACTION TODAY. Not someday because the road to someday leads to the town of nowhere!! You only become competent at something, by first gaining experience.

And you can’t gain experience if you don’t take action. You don’t have to get it right, you just have to get it going!! Fall forward fast, make mistakes and learn from your experiences. It will be fun :) I have.

I was the biggest scardy cat out there and made one prospecting call in five years! Guess how big my check was after five years… zilch!!

Enough was enough!! I decided I could do it because I had nothing to lose and everything to gain… what was the worst that could happen? Nothing! It wasn’t that the prospect could chase after me for calling him up… I lived 3,000 miles away across a great expanse of Atlantic ocean :)

It helps if you’re not calling people out of the phone book too! For that you need thick skin and brass balls ;) It’s not the way to build a downline…because it’s not duplicatable.

What you need are people who have already opted-in who have asked for information. Then you become a problem solver and not a salesman. You can do this by purchasing MLM leads, creating a lead capture site or by simply talking with people you meet.

When you call always try and solve that persons problems:

S.P.I.N.

Situation

Problem

Implications

Need

It then becomes a sorting and sifting process.

These prospects want your call, so get on the phone, be on purpose and know what you’re going to say…SMILE and dial. Read on for 10 proven strategies to help you become competent with the telephone for your MLM recruiting.

1. Reap what you sow! What does that mean? It�s vital you keep prospecting to keep the funnel full. The prospecting funnel is the life-blood of your network marketing business. It�s the heartbeat of your business.

2. Use must use your product or service no matter what you recommend. If you don�t use your product you are going to have a tough time convincing your prospects to use it. What is your personal story?

3. Ask yourself what are your prospects most fundamental concerns are. Become a problem solver match your business opportunity or product to their primary wants.

4. If you don�t succeed totally on a prospecting call, qualify them for the future. Follow up again in 6 months to check if your prospects circumstances have changed.

5. Go back to high potential prospects that didn�t join or purchase your product. You have a much better chance when you go back because you have developed your skills over a period of time.

6. When leaving a message with a machine or person identify yourself. Identify yourself with your title and where you�re calling from because it adds credibility.

7. When leaving a message on voicemail speak slowly and clearly. It gives your listener time to take notes. Always repeat important details.

8. Prepare your voicemail strategy before making your call. Prepare what you�re actually going to say. You will sound more confident and more competent.

9. Every time you leave a voicemail message be certain to insert something of value and interest. Your prospect needs a reason to take action.

10. Don�t be too concerned with the best time to call a prospect. The best time to call is when you�re available. If you�re not on the phone you don�t have any chance reaching anyone.

About the author:

Jason Clark is a MLM leader and shows network-marketing professionals how to build happy, productive, moneymaking, and duplicating downlines! Get a FREE MLM Training Tape and Discover the 4 Major Pitfalls that Cause 97% of Network Marketers to Fail! Visit http://www.BeAMLMHeavyHitter.com

�Have a web site or newsletter? Feel free to use this article to add valuable content for your business. I only ask the author BYLINE stay intact and unchanged.�

How To Use The Phone And Your Smiling Face To Turn Leads Int

October 6th, 2007 by Admin

Times have been a little lean for many businesses. You may need to generate cash fast.

Here are simple effective ways to multiply sales quickly with nothing more than the telephone and your smiling face.

I’m not talking about canvassing from one neighborhood to the next getting the door slammed in your face. These techniques work best to get sales from:

* Customers who have bought from you recently.

* Old customers who haven’t purchased in a while.

* Prospects who have shown an interest, but never bought.

* People who have a good reason to buy from you, but haven’t heard about you yet.

You can already see you are in pretty friendly territory. Seventy-five percent of the people in this list are VERY likely to buy. So why not get in touch? Give them the opportunity to let you help them.

Start by making a list of customers and prospects you will contact. Unless you have a team of helpers, keep your list small enough to service over the course of the next few weeks.

When working alone, I usually make my list no longer than 10 customers per week with a maximum of 50 to reach in five to six weeks. This is fairly lesurely. If you have the desire or need the money, you might go for 30 to 50 per week.

Start with a phone call. It can sound like this:

"Hello John! This is Melinda Smith at Smith Technology. We talked last month when our guy was out to fix your computer. How are you?…….John, if you have just a moment—This month we’re offering a PC tune-up that increases your computer’s speed and eliminates all those crashes."

If John is interested, you are off and running toward a sale. But what if John is a bit hesitant? Tell him you have several different things that can save him time, hassles, and money. Offer to stop by and show him in a face-to-face visit.

"John, this will only take a few minutes and it could save you a great deal of grief for months. Would Monday at 2 or Wednesday at 10 work for you?"

I like to give customers a choice of two appointment times. You are giving them a choice while using a firm hand to get a commitment.

What happens if you can’t reach the customer? You will have this problem with half or more of the people you call. Be sure to leave a message on their answering machine or voice mail.

Then follow up with a letter. Mention the time or two you tried to call, then lay out your offer and give the customer several ways to contact you. It’s a good idea these days to include an email address. Many customers will send you a note after hours when they have more time to consider your offer.

These techniques work great for current and previous customers and prospects who have shown interest but haven’t bought. It is a little trickier reaching people who should want to buy from you, but don’t know about you yet. For that you need direct marketing.

Direct marketing comes in many forms ranging from simple postcards, to sales letters, to radio spots, to magazine ads. Try to target your direct marketing to a group of people who are most likely to want what you sell.

Here’s an example Roy paints cars. He provides a high-end paint job with a specialty in restoring the paint on old cars. Roy knows he can get a lot of great customers fast and cheap if he could find a big bunch of people who collect classic cars from the 50’s and 60’s.

First Roy contacts several classic car clubs in his area. He discovers one has 300 members while another claims 700 members. Roy calls and explains to the club presidents how his service could be a big help to their members. Then he drops by with photos of past jobs and a collection of recommendation letters from previous customers.

In no time, Roy gets the list of mailing addresses for all the members in both clubs. He prints up a brochure with some of his photos, an explanation of how he restores paint jobs, and comments from past customers. He also has a freelance writer create a sales letter for him. The letter offers the member a special, limited-time discount for club members. Then he mails the brochure and letter to 50 members per week.

Will this get results? You bet! Even though none of the 1,000 classic car owners has ever heard of Roy, he offers just the kind of service a great many of them need. If he provides a good value, Roy will be swimming in customers for months and years to come.

Use these simple steps to quickly build leads and turn them into buying customers. There is no faster way to improve profits NOW!

Kahlia Hannah provides marketing advice and popular promotion packages. See her low-cost direct marketing and PR deals at http://MarketingHelp.NET Reach Kahlia at mailto:kahlia@drnunley.com or 801-328-9006.

Your Business Has An Unlisted Telephone Number??

October 4th, 2007 by Admin

Would you?

1. Have an unlisted business telephone number?

2. Pay for a storefront sign and never hang it up?

3. Pay to have a print ad designed and never run it?

Then why would you . . . Invest in developing a website that your prospects can’t find?

What, exactly, IS Search Engine Optimization anyway?

To understand why search engine positioning is so imperative, you must first understand the concept of a search engine. There are over 5 billion documents on the World Wide Web today. You use search engines such as MSN, Google, or Alta Vista to help sift through this gigantic collection of documents to find the specific information you need.

An Internet surfer will likely choose one of 3 routes to get to your Web site:

1) The Internet surfer types the entire URL into the command line of their browser. This option requires that your URL is already well known. (And the URL should also be easy to spell!)

2) The Internet surfer clicks on an advertisement or link that sends him/her to your Web site.

3) The Internet surfer locates you by typing certain keywords or your company name into a search engine.
Internet surfers typically go to their favorite search engine, type in words that pertain to what they are looking for, and wait for the search engine to return its results in a list format. This is easy and effective.

To give you an example: go ahead and search for "women’s shoes" on Google. This search will return thousands of Web sites!

No Internet surfer will scroll through thousands of results! Instead, they are going to pick from the links that are closer to the top of the search. So it would stand to reason that the Web sites that will do well on search engines are those that rank in the top 30, and better yet, the top 10, for the keyword phrases that have been selected for their site.

Search engine optimization is the way to go if you are looking to INCREASE TARGETED TRAFFIC to your site while complementing and improving your more traditional marketing and advertising efforts. Search engines work better for promoting your site for a number of reasons.

A top search engine ranking often translates into hundreds and even thousands of new qualified visitors each month. It is reasonable to anticipate a steady stream of qualified traffic when your Web site achieves continuous top rankings on multiple search engines.

When an Internet surfer types a keyword into a search engine, they have already identified the product or service they need more information about. The search reflects a definite level of interest by a potential buyer.

Search engines are the most important tools for locating companies and their products on the Internet. Over half of all Internet users search the Web every day, and searching is the second most popular Internet activity. (Email is # 1!)

NOW let’s focus on why your Web site doesn’t get noticed by the Search Engines.

While having a quality website with a good design and good content is key, it is not enough to get your site noticed by a search engine. There are many factors that can hurt your site’s search engine placement. Let’s take a look at some of them:

SERVER DOWN
Search engines don’t notify you before they visit your site; they simply send the spider. If your server goes down or your web host is providing you with unreliable service this can have an impact on whether your site gets spidered or not. Imagine if the search engine spider came while you were experiencing downtime. Your web host should be able to provide you with information on their server downtime.

DYNAMIC CONTENT
A trend in e-commerce today is to use programs like Cold Fusion to generate dynamic pages. These pages are generated based on a database containing information pertinent to the visitor’s particular interests. Webmasters love these types of pages because they don’t have to maintain them. The pages appear only in the visitor’s browser and then vanish when the visitor is done with them. Sounds nifty doesn’t it? The catch is that most search engine robots can only index static pages. If you want to generate traffic for your site, make sure you have pages the robots can read.

SPAMMING WEB HOSTS
Another possible problem could be your IP address. You may share a web host and IP address with sites known for spamming. There are some search engines that block sites hosted by free website providers because of spam problems. If your web host also accepts adult-oriented web sites this can cause problems for you as well since Adult sites tend to be the worst spam offenders. If your web host provides hosting for adults sites their IP may be blocked, preventing your site from getting placement. Your web hosting company should be able to tell you if they host adult sites or not.

SPLASH / FLASH PAGES
While splash/flash pages can be very nice and aesthetically pleasing to the eye, they are not very helpful when trying to place your site with search engines. Because splash pages are heavy with graphics but light on content they are difficult for search engines to spider. Search engine spiders are looking for links and content to evaluate. If your homepage is a splash page with no content you are basically telling the search engines that there is nothing to see on your site.

FRAMES
Search engines don’t really know what to make of frames. If your site uses frames it is a likely cause of you not getting placed. Search engine spiders can only see top-level frame code. Unless you include links inside your NOFRAMES tag the spider will leave your site without indexing it.

TIME
You may have to wait months for a spider to visit your site. Additionally, just because you get spidered doesn’t mean you get immediately listed. There is a holding period from a few days to several weeks before their database is updated. Keep in mind that in addition to the new sites being submitted and the old sites being resubmitted each day, there is also a huge backlog of sites waiting to be spidered as well.

What Are Advertising Pages?

Advertising pages are individual Web pages that attract a search engine for one individual keyword or keyword phrase. These pages are designed using a computer-generated analysis to conform to the ranking criteria of the top search engines.

The goal of building Advertising Pages is to get your Web site noticed by major search engines. Let’s face it; every person who visits your Web site is not necessarily going to be a return visitor! The best way to handle this issue is to make sure you generate a steady stream of unique new traffic to your Web site. Being found through the major search engines is a necessity for your success on the Internet!

How Are Advertising Pages Different From Doorway Pages?

There are significant differences between doorway pages and advertising pages. Doorway pages are also designed to highlight keywords, but they have very little content and serve no purpose other than to fool the search engines into thinking that something is there. Since search engines do not like pages that lack significant content, they have a negative attitude toward doorway pages.

Communicating Your Targeted Keywords
Designing pages to agree with top search engine placing pages is a valid optimization technique. Many search engines even have help sections on how to design pages specifically for their engines. Communicating your targeted keywords with advertisings pages is an effective way to improve your site’s search engine placement.

Successful Internet Marketing Strategies:

AFFILIATE PROGRAMS
An affiliates program pays a commission for incoming traffic that leads to sales. One of the most well-known affiliate programs was introduced by Amazon.com in 1996. Amazon.com pioneered the affiliate program model, paying commissions when Amazon banners, buttons and links placed on their sites resulted in sales. Their program currently has over 500,000 affiliate associates. Every time an affiliate sends Amazon a customer from their site the affiliate earns up to 15% of each sale.

An affiliate program can be an inexpensive way to increase traffic and sales for small businesses too. Traffic Power will soon be launching an affiliate tracking program that small merchants can use to implement their own affiliate program.

VIRAL MARKETING
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others. Tell-A-Friend promotions aren’t new, but they have become more powerful on the Internet because e-mail makes it so easy to pass the word along. One of the early leaders of viral Internet marketing was Blue Mountain Arts. This company provides electronic greeting cards people can e-mail to friends and family. To pick up the card the recipients are required to visit the Blue Mountain site. While there, visitors are encouraged to send their own greeting cards. Thus the electronic greeting card spreads like a virus as the new visitors send multiple cards. Viral marketing like this can be a highly effective method for bringing traffic to your site if you can provide something of value that will entice visitors to pass your message along.

BUILDING CUSTOMER LOYALTY
Fostering customer loyalty is another strategy successfully used by major Web sites. The travel site Expedia, recipient of a Customer Loyalty Awards from Brand Keys Research, is an example of a site that has been praised for its customer loyalty efforts.

Expedia works to increase customer loyalty by providing personalized services for its customers. The Web site provides traveler tools such as a currency converter, driving directions, and the current status of airports and flights. They also offer e-mails based on the customer’s preferences and purchases. Weekly updates are sent through their Fare Tracker service detailing current ticket prices to the three destination cities chosen by the member. A few days prior to departure customers begin receiving emails that are specific to their travel plans. They receive links to weather reports, schedules of entertainment events, and locations where they can purchase tickets to specific venues. These highly targeted emails along with the user friendly services on the site have helped Expedia to build customer loyalty.

Mastering Search Engine Placement:

With changing business models for search engines and an ever increasing number of Web sites on the Internet, Webmaster submission techniques are no longer adequate for getting search engine placement. Today’s newsletter will focus on the importance of employing a complete placement strategy with the right professional search engine optimization firm.

Submitting Ain’t What it Used to Be:

It used to be that having your Webmaster periodically submit your site was enough to get placement on the major search engines. The Web Position Gold software widely used by Webmasters to submit sites worked amazingly well. The success of Web Position Gold made it a high profile target for search engines who saw its success as direct competition for a limited pool of profit. The search engines attempted to counteract that success by devising strategies to undercut Web Position Gold’s effectiveness. As a result, Webmasters using the manual submission process or Web Position Gold are no longer able to obtain good placement results.

Are Search Engines Our Friends?

In today’s competitive Internet marketplace, submission alone just isn’t enough. The search engines are strapped for cash and many have set up senseless toll gates for submission. For instance Yahoo charges a $299 non-refundable, reoccurring fee to merely review your site. This yearly payment provides no guarantee that your site will actually be included in their database! Search engines like Google actually rank a site lower if it is submitted rather than if it is found by their spider. This, coupled with the exponentially growing number of Web sites in the search engine databases, is making it more and more difficult to get good placement.

Search engine placement today has moved from simple submission by the Webmaster to the highly technical methods. Since Webmaster submission is no longer enough, it is important to find the right search engine optimization firm to guide your placement efforts.

The days are gone when you could rely on the advice of search engines or rely on a part-time search engine specialist who was simply submitting your site using keywords.

Make no mistake; search engines view optimization tools like Web Position Gold as the enemy because they are competing for the same dollar volume. Listening to the rhetoric of search engines presents distorted views. Pundits who trumpet the search engine party-line fail to realize the adversarial position the search engines have taken against Search Engine Optimization. Search engines view ranking criteria as a proprietary secret and protect it fiercely, and they are quick to give disinformation to those who blindly follow their recommendations.

Need professional SEO help? Contact SEO@jscmarketing.com or 1.888.435.5156

ABOUT THE AUTHOR
With over 20 yrs holding executive level positions in the corporate arena, Jill St Claire discovered that most organizations produce viable products, but they fail to identify who their "best" customers are and how to effectively reach them. St Claire�s proven strategies are now applied to Digital Media Marketing providing cost-effective solutions that increase the "bottom line". Jill@JSCMarketing.com 1.888.435.5156